Celebrity Sports Center: Bowling, video games, and your very first water slide

Colorado has long been a testing ground for new ideas in recreation and entertainment. Today, we see the much-hyped and developing project of Meow Wolf, but we’ve also seen examples in the original Elitch Gardens, Santa’s Workshop,  Colorado's ski industry and the Cinerama at the Cooper Movie Theater, to name a few. The early 1960s dawned with a new experiment in amusements in Denver, launched in part by Walt Disney (yes, that Walt Disney) whose Celebrity Sports Center offered a fun time for all.

The Celebrity project, initially begun as “Celebrity Lanes,” was a cross between a recreation center and an indoor amusement park, and felt a bit like a small city. It was designed to provide families, and in particular children and teens, with amusements year-round. True to its name, Celebrity brought many Hollywood investors to town and was meant to be an initial foray into a chain of nationwide recreation centers. 

In 1960, Celebrity Sports opened on a 7-acre lot at 880 S. Colorado Boulevard in Glendale, and it remained in operation until falling victim to progress in 1994, closing to make way for big box stores.

In the decades between, “Celebrity’s” hosted countless birthday parties, swimming lessons, professional bowling tournaments and self-appointed pinball wizards.

While Celebrity was much-loved by Denver families, as an experiment it had mixed results: the national chain never materialized, the celebrities and Disney eventually divested and sold and the center ultimately closed in 1994. None of these details mean Celebrity Sports was a failure, however, as ultimately it enhanced the lives of countless Denver youth (and young at heart) for over four decades.

Disney’s Vision

In the late 1950s, hot on the heels of the 1955 launch of Disneyland in Anaheim, California, Walt Disney was seeking new locations for experience-based entertainment. Researching the conditions in several American cities, he landed on Denver as having the perfect formula for a new indoor recreation spot: scant options city-wide for indoor activities, cold and snowy winter weather and a growing population base and economy. 

Denverites of a certain age will remember Celebrity Sports Center and its wild variety of offerings: an Olympic-sized pool, giant water slides coursing through waterfalls and tunnels, 80 lanes of bowling, a shooting gallery, Krazy (bumper) Kars, up to 300 arcade games, midway-style games (think Skee-Ball), slot-car racing, billiards and more. 

In the midst of a nation-wide bowling craze, the Celebrity idea began as a giant bowling alley, but it quickly grew to include the giant 9-lane pool, arcade, several restaurants and a cocktail lounge, a motel (this never materialized) and “parking for 700 automobiles.” After securing A-list investors and a California-based architecture firm (Powers, Daly, DeRosa AIA), the Celebrity Center went up in stages over the next two years.  

Beginning at 123,000 square feet of space and an initial cost of $3.1 million, the project eventually hit costs up to $6 million as Disney built additions through 1961. For comparison, according to the U.S. Bureau of Labor Statistics, that initial $3.1 million would be approximately $26.7 million today.  

Celebrity Sports Center Grows

According to 1961 newspaper reports, in addition to the largest bowling alley and indoor pool in Colorado, the center also included “…a coffee shop, an English pub dispensing 3.2 beer, an 8-table pool room, a large and sun-lit nursery with gleaming new toys…and a barber shop and beauty salon.”  An additional feature for the kids was a pink and white ice cream parlor with “flaming sodas” that really committed to the bowling theme; they offered ice cream concoctions with names like “King Pin,” “Strike” and Spare.”

For fine dining, the center offered the Celebrity Room and Lounge, which was a dark-paneled dining room plating up high-end meals, including steak and lobster. The restaurant was capable of seating 254 diners and featured stylish design aesthetics, including indoor rock- and moss-landscaped walls and a circular fireplace with flames flickering over a bed of sand. Perhaps the “giant jewels used as dining room lighting fixtures” might have been a bit over the top. 

The pool itself attracted quite a buzz, as it was the largest of its kind indoors in this part of the country, measuring 164 feet and 1 inch by 75 feet and 1 inch; the 1 inch was to allow for pool contraction, while still maintaining Olympic-sized standards. The pool was the Sports Center feature that opened last, but for eager Denverites it was worth waiting until July 1961. It was designed with nine lanes, as opposed to the eight that were then the standard, and it was equipped with five diving boards, including both one-meter and two-meter high boards. The pool held 500,000 gallons of water, constantly filtered and heated over the thirteen swimming hours it was open each day. 

Although Celebrity Sports Center did not meet the initial wild financial expectations, it was profitable enough for the Disney Company to continue tinkering with their experiment even after Walt’s death in 1966. However, in 1971, the company shifted focus instead to its Florida projects Walt Disney World and Epcot Center. In 1979 they sold Celebrity Sports Center to bankers Neil Griffin of Texas and Bob Leavitt of Denver, and Denver real estate investors Russell and Dirck Writer. 

New Management

The new owners committed to keeping a good thing going while adding their own improvements: an expanded videogame arcade and an attached Village Inn pancake restaurant. Perhaps their greatest contribution to Celebrity Sports Center were the multi-story waterslides they added to the pool shortly after purchasing the complex. The names of each slide indicated how adventuresome riders should be: “the Dolphin,” “the Barracuda” and “the Shark.”

Good Times Come to An End

By the early 1990s, Celebrity Sports Center had expanded to 150,000 square feet of entertainment space, and was open more than 16 hours every day, including Fridays and Saturdays from 8:30 a.m. to 3:00 a.m.  By 1994, despite bringing in an average of a million visitors each year, the business’s profitability had dropped. The stress of constant activity was beginning to wear on the 35-year old building, and it had become a magnet for troublesome youth behavior, including a shooting in the parking lot. The Center closed in June 1994, and in 1995 it was demolished to prepare for new businesses.