Did you know that Coors once manufactured more than just cold brews?
On November 3, 1914, Coloradans voted to adopt statewide prohibition, which would take effect on January 1, 1916. Adolph Coors, knowing that his brewery business in Golden would soon be shuttered, turned his interests to a new business: ceramics.
In 1915, Adolph Coors' two sons, Adolph, Jr. and Herman, took the helm at the Herold China and Pottery Company in Golden, Colorado. The brothers were interested in using their chemistry knowledge to create durable porcelain products that ranged from dinnerware to battery cells needed for World War I.
Why ceramics? Golden's soil possessed the deposits necessary to making porcelain:
The clay deposits of the eastern slope of the mountains for many miles on either side of Golden have long attracted the attention of scientists and have been the subject of much study...Fine pottery has been made with the material from the Golden clay pits for several years...The celebrated Castle Rock at Golden and other rock-capped mesas west of Denver are composed of volcanic rock of no great depth. Below this volcanic covering is deposited the valuable clay in unlimited quantities. -The Denver Times, February 10, 1915
In late 1920, the Herold China and Pottery Company became the Coors Porcelain Company. When Prohibition was repealed in 1933, the Coors Company turned its focus back to brewing beer, but continued manufacturing dinnerware and labware.
Today, what was once Coors Porcelain Company has become CoorsTEK, a manufacturer of technical ceramics and other specialty materials. Their corporate headquarters is still located in Golden, Colorado.